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What is e-Branding

It is defined as creating and developing meaningful online strategies for brands to create a context on the web.These strategies cover a wide range of areas of a business and combine together to achieve business goal. It also helps in effectively reaching to target audience, listening to their problems and solving them.Some of these include, how & where the business will actually interact with its target audience, determining the website design etc.

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e-Branding Strategy

E-branding strategy is a long-term digital plan which covers all online assets of a business and their aspects, to achieve its specific goals.

Included in this are website, social media presence and performance monitoring using analytical & monitoring tools.

e-Branding Strategy

What is e-Branding Strategy

E-branding strategy is a long-term digital plan which covers all online assets of a business and their aspects, to achieve its specific goals.

Included in this are website, social media presence and performance monitoring using analytical & monitoring tools.

Why e-Branding strategy?

If you are looking at successfully growing a business online and making it a trustworthy brand in the market (offline and online) then you most definitely require e-Branding.

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Design

Technically speaking, design is defined as a plan or a drawing produced to show the look and function or workings of anything before it is made.

In context of internet, design is related to visuals. This includes:

  • Website design
  • Email design
  • Infographics
  • Newsletter
  • Graphic designing

Why design is important for online presence?

It is an universal truth that what looks good -sells good. Hence you need attractive design which makes your online assets visually appealing to online users.

A well designed website is one of the biggest contributors to online success of your business. Besides, it creates an impression and enhanced brand equity that is expected from website of commercial establishments.

A beautifully crafted website must have these factors:

  • Minimum loading time.
  • Color scheme which is pleasing to users.
  • Easy to navigate layout.
  • Trust (Yes!!! people have mentioned this as a factor too).
  • Meets latest international web standards.

Higher Sales

Moreover, if you plan to generate sales online then design is your best friend. A well designed landing page will give you more sales in weeks (or even days) as compared to traditional method which takes months.

Newsletter Designing

Design is important even if you are sending out an email newsletter. If designed poorly, all your effort will go waste. An email newsletter when designed beautifully will bring in more users to your web assets.

Content Designing

Even the content that you post on your web properties have to be well designed. A well crafted infographic can drive more traffic (and even sales) as compared to a blunt blog post which has only text and links.

Blog Designing

If you are using blogging as marketing channel then you should be more serious about its design. If done correctly, it will attract only those who are keen in buying your products/services.

Benefits of Good Design:

  • It makes your web assets stand out from your competition
  • Gives an opportunity to showcase your uniqueness and creativity.
  • It will help in generating sales.
  • Your message and call to action will be clear, effective and easy to understand.
  • Impacts overall performance of your web assets.

The line “If you cannot measure it, you cannot improve it” perfectly describes Analytics and Monitoring. Your business will suffer if you cannot measure the impact of your effort.

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Online Marketing

What is Online Marketing

Online marketing is technique which involves using digital channels, platforms, devices (like PC, laptops, mobiles, tablets) for promoting and branding a product or service in real time.

The platforms used in this marketing are:

  • Website
  • Email
  • Content
  • Video
  • Paid Advertisements
  • Search Engine
  • Social Media

It does not involve any print media.

Why Online Marketing?

The number of people using internet for personal and professional purpose is increasing. This gives your businesses a golden opportunity to be in front of your target customers 24x7x365.

Besides, online marketing offers multiple channels to reach your target audience and turn them into a loyal customer.

Goals of Online Marketing:

There are two main goals of online marketing:

1. User Engagement

This goal is mainly aimed at attracting the potential customers through several marketing techniques. The purpose of these tools is to engage the site visitor in such a way that they keep coming back again and again.

Online Marketing AurangabadListed below are major online marketing techniques for user engagement to achieve business goals.

 

Website

Such a website implements various techniques like tools for lead capture, social sharing buttons, content (via blogging), Offering free knowledge to your customers(via downloads), Email subscription to name a few.

It is a website which combines visually appealing design along with compelling content. This type of website is designed keeping in mind the macro and micro goals of a business. For example, if your aim of creating a website is lead generation then your macro goal would be converting potential buyers into actual customers.

 

Email marketing

Email is one of the most important tools for your business to survive online. Email marketing involves gathering emails of those visiting your website with the aim of eventually converting them into buying customers. It offers great Return On Investment (ROI).

This type of digital marketing is one of the most direct forms of marketing today. Besides, you get the complete attention of your customers when they read your emails.

 

Content marketing

Content marketing is the new way of doing SEO. This technique involves creating solid content for your website which is helpful to your target audience. Using this marketing technique you can attract only that type of visitors which you want for your website.

Using content marketing you can compete with every business (big or small). In fact, your business could benefit more than big businesses if this marketing is applied correctly.

 

Social Media marketing

Social media marketing is a process of driving more traffic to your website by the use of social media sites and influences them to even eventually become a buying customer.

This marketing technique involves creating content that is attractive, helpful and encourages its readers to share on social media sites and generate website traffic.

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Analytics and Monitoring

Why Analytics and Monitoring is required?

Running a successful business online is more than just spending big amount of money. It is also very important that you know how your customers found you. It will help your business to innovate and adapt to changing trends.

Whether you want to sell products/services, create awareness & engagement, generate leads or help customers find information, you definitely need analytics. The qualitative aspect of analytics tells you the “Why” of customer behavior which is information gold mine.

web analytics and monitoringIt informs you about what you should or shouldn’t do to drive maximum benefit from your web assets. Analytics report makes it easy for decision makers in an organization to make better business decisions.

Analytics offers quantitative and qualitative data which helps business owners know the following three things about their business:

  • Size of their audience (or customers)
  • Location of this audience
  • Performance of online marketing
  • What activities the audience does when they visit the website of that particular business.

If done correctly over a long time, your business will become better at understanding the behavior of your customers.

Benefits of Analytics and Monitoring:

  • Helps in business growth.
  • Better understanding of your customers.
  • See the impact of your offline activities in online world.
  • Allows you to measure the impact of your online & offline marketing efforts.
  • Lets you know how helpful your site is to your users/customers by measuring is page/section wise.
  • Shows which social media channel is driving more traffic to your website and which isn’t.

The line “If you cannot measure it, you cannot improve it” perfectly describes Analytics and Monitoring. Your business will suffer if you cannot measure the impact of your effort.

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Web Design & Hosting

What is a website?

Website is a collection of web pages, on a dedicated server, which consist of text, images, videos, scripts and multimedia files to inform or teach or instruct online users.

Features your website must have:

The rapidly changing online world demands that your website must become not only an information source but also a customer interaction platform which earns you money.

Your site must have following features at the least:

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Goal centric website:

It is a website which combines visually appealing design along with compelling content. This type of website is designed keeping in mind the macro and micro goals of a business.

For example, if your aim of creating a website is lead generation then your macro goal would be converting potential buyers into actual customers. Your micro goal would be using techniques to create user engagement to help you with your macro goal.

Such a website implements various techniques like:

  • Tools for lead capture
  • Social sharing buttons
  • Content (via blogging)
  • Offering free knowledge to your customers(via downloads)
  • Email subscription to name a few.
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Website should be responsive:

The advent of devices like smartphones, tablets have brought internet at the users’ fingertips. People prefer these devices for their online activities.

An estimated that 1 billion people use smartphones, so if your website is not mobile-friendly then you are certainly missing a very big opportunity to reach your customers (potential ones too).

By creating a responsive website:

  • You need to create content only once.
  • You can save unnecessary wastage of money and time.
  • Update the site centrally and it automatically updated for all devices.
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Well balanced website:

What this means is that your website should have a fine balance of content and visually appealing design. You not overwhelm visitors to your site with either too much content or visually distracting design.

Every page should be such that:

  • Content and design complement each other.
  • Not interfere with each other.
  • Has well spread content.
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Accessible through social media and other marketing channels:

You are making a big mistake if you are only relying on traffic through search engine. You must ensure your website is visible on sites like Facebook, YouTube, Twitter and Pinterest.

Link your accounts on these sites back to your website. It’ll ensure whenever someone shares any of your content on social media, they will come to website (means more site traffic).

You can use the following for driving traffic to your site:

  • Tweets
  • Facebook posts
  • Pictures on Pinterest
  • Guest blogging
Web Design Updates

Regularly Updated:

Your website must meet the international standards. Besides, technologies become outdated in few months time, make sure your site has the latest version.

And finally, don’t forget to add fresh & helpful content for your site visitors or else your website could become liability for you even if you have latest technology.

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Search Engine Optimization

Search Engine Optimization:

Search Engine Optimization (SEO) involves various techniques that focus on getting a high ranking for your website in search engine results.

If you are looking to make your business visible to people who are using internet to look for product or service that you are offering, then you need SEO.

There are two types of strategy involved in SEO:

  • On-Page SEO
  • Off-Page SEO.

Why SEO?

Properly done SEO can benefit your web assets in more than one way. Some of them are listed below:

Increases sales

It is quite obvious that when your site is ranking higher in search results, it will attract lots of traffic to it. Already, a huge number of people prefers doing online research first and, if possible, buy online too.

Easily reach target audience:

Correctly done SEO will bring your business in front of right people (i.e your target audience). You will save a lot of time in finding a new customer.

Creates trustworthy image:

Besides, when your web assets regularly rank high in search results, online users will see your business as an authority. This will in turn result in people beginning to trust you as a leader of your domain/industry.

Available 24x7x365:

SEO will attract traffic round the clock all throughout the year for your business through the web assets. This turns your site into a continuous income generating source.

Impacts your marketing, buying & selling cycle:

Search Engine Optimization is a crucial part of your online marketing plans. It complements you efforts across various web assets like social media, paid advertising etc.

Benefits of Search Engine Optimization

  • Increased Exposure for your business
  • Helps in establishing your product/service as a brand.
  • Higher Return on Investment (ROI) compared to traditional marketing.
  • Your business gets competitive edge over your competitors.
  • Benefits your business in long term
  • Acts as a virtual PR for your business.
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Paid Advertising (SEM+SMM)

Paid Advertisements:

Paid advertising includes promoting your product or service using various advertisement options such as social media Ads(like Facebook Ads, Twitter Ads etc), search engine marketing (which is often considered separately).

This mode of advertising offers a great ROI by reaching out right in front of your target audience directly and effectively.

Search Engine Marketing:

The process of attract and driving more traffic to your website through paid search engine Ads is called Search Engine Marketing.

It offers following types of Ads for your business:

  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • Paid search ads
  • CPM (cost-per-thousand impressions)
  • Paid search advertising

This type of advertising is being offered by popular search engines like Google (Google Adwords), Bing (Bing Ads) and Yahoo (Yahoo Search Ads).

Social Media marketing:

Social media marketing is a process of driving more traffic to your website by the use of social media sites and influences them to even eventually become a buying customer.

This marketing technique involves creating content that is attractive, helpful and encourages its readers to share on social media sites and generate website traffic.

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Social Media Optimization

What is Social Media Optimization?

Social Media Optimization, or SMO as it is also called, is a structured method aimed at creating awareness and generating publicity using community websites, social media and various online communities.

These methods include social news buttons, integrating third-party community functionalities like images and videos, blogging and adding RSS feeds. The main aim of Social Media Optimization is to drive traffic to a web asset mainly from sources other than search engine.

SMO greatly helps in improving the search engine ranking of your web assets as traffic is generated mostly from “non-search engine” sources.

Why to do Social Media Optimization? (SMO)

Crowd Attention

It is undeniable that social media is “The” place where your customers are hanging out. Besides, if utilized correctly, these social media channels offer an excellent opportunity to get more attention.

Direct Interaction

SMO gives your business a chance to directly interact with a prospective buyer/user. It will also help you reach your target group of customers on social media more effectively.

Value Enhancement

As Social Media Optimization focuses mainly on bringing traffic from outside the search engine, the authority value of your web assets will greatly improve. It will result in higher ranking in search engine, even though you did not focus on search engine.

Methods of doing SMO:

Social Media Optimization can be done doing various methods that will benefit your business in long run. Some of them are listed below:

  • Group participation
  • Blogging
  • Social Networking
  • RSS Promotions
  • Video Promotions
  • Photo Sharing
  • Slide Promotions
  • Widgets Promotions

Benefits of Social Media Optimization:

  • Helps in branding & improves brand recall value.
  • Increases your brand’s visibility
  • Helps your business to stand out from the crowd on social media and internet.
  • Drive more traffic
  • Gives you priceless back links for your web assets that are highly valued by Google.
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Email Marketing

What is Email Marketing

The process of reaching out to your customers (prospective and buying) and establishing a continuous communication with them using email can be defined as E-mail Marketing.

This form of marketing strategy is mainly focused on loyal customers’ base, developing trust in the product or service of the company and also setting up them as a brand. Electronic mail marketing helps you in two ways:

  • Let’s you stay connected with your customers.
  • Helps in promoting your business.

Why do you need Email Marketing?

Captive Audience

This type of digital marketing is one of the most direct forms of marketing today. Besides, you get the complete attention of your customers when they read your emails.

Personalized & Customised

Email marketing lets you send customized, relevant and personalized messages to your customers. These emails tell them your business actually cares for them and it is not just money minded organization.

Easiest Reach

It is also one of the easiest marketing to share and implement. This marketing is done only when approval is received from people to whom emails are being sent. In other words, it is a safe marketing strategy which won’t destroy reputation of your business.

Proper Segment

Email marketing allows businesses to create segment its customers and market them their products/services according to it. This ensures that your business is spending money on the right type of customers.

Easy Process

There are hardly very few sales channels as effective as marketing through email which converts prospective customer into an actual buying customer in few clicks. Another benefit is that you get to directly place your product or service along with its offer right in front your customer and make it easy for them to buy it too.

Benefits of Email Marketing:

  • Very low cost
  • Easy to track and measure.
  • High return on investment
  • Overhead costs are reduced
  • Sales conversion is more