What is Online Marketing
Online marketing is technique which involves using digital channels, platforms, devices (like PC, laptops, mobiles, tablets) for promoting and branding a product or service in real time.
The platforms used in this marketing are:
- Paid Advertisements
- Search Engine
- Social Media
It does not involve any print media.
Why Online Marketing?
The number of people using internet for personal and professional purpose is increasing. This gives your businesses a golden opportunity to be in front of your target customers 24x7x365.
Besides, online marketing offers multiple channels to reach your target audience and turn them into a loyal customer.
Goals of Online Marketing:
There are two main goals of online marketing:
1. User Engagement
This goal is mainly aimed at attracting the potential customers through several marketing techniques. The purpose of these tools is to engage the site visitor in such a way that they keep coming back again and again.
Listed below are major online marketing techniques for user engagement to achieve business goals.
Such a website implements various techniques like tools for lead capture, social sharing buttons, content (via blogging), Offering free knowledge to your customers(via downloads), Email subscription to name a few.
It is a website which combines visually appealing design along with compelling content. This type of website is designed keeping in mind the macro and micro goals of a business. For example, if your aim of creating a website is lead generation then your macro goal would be converting potential buyers into actual customers.
Email is one of the most important tools for your business to survive online. Email marketing involves gathering emails of those visiting your website with the aim of eventually converting them into buying customers. It offers great Return On Investment (ROI).
This type of digital marketing is one of the most direct forms of marketing today. Besides, you get the complete attention of your customers when they read your emails.
Content marketing is the new way of doing SEO. This technique involves creating solid content for your website which is helpful to your target audience. Using this marketing technique you can attract only that type of visitors which you want for your website.
Using content marketing you can compete with every business (big or small). In fact, your business could benefit more than big businesses if this marketing is applied correctly.
Social Media marketing
Social media marketing is a process of driving more traffic to your website by the use of social media sites and influences them to even eventually become a buying customer.
This marketing technique involves creating content that is attractive, helpful and encourages its readers to share on social media sites and generate website traffic.