Paid advertising includes promoting your product or service using various advertisement options such as social media Ads(like Facebook Ads, Twitter Ads etc), search engine marketing (which is often considered separately).
This mode of advertising offers a great ROI by reaching out right in front of your target audience directly and effectively.
Search Engine Marketing:
The process of attract and driving more traffic to your website through paid search engine Ads is called Search Engine Marketing.
It offers following types of Ads for your business:
- PPC (pay-per-click)
- CPC (cost-per-click)
- Paid search ads
- CPM (cost-per-thousand impressions)
- Paid search advertising
This type of advertising is being offered by popular search engines like Google (Google Adwords), Bing (Bing Ads) and Yahoo (Yahoo Search Ads).
Social Media marketing:
Social media marketing is a process of driving more traffic to your website by the use of social media sites and influences them to even eventually become a buying customer.
This marketing technique involves creating content that is attractive, helpful and encourages its readers to share on social media sites and generate website traffic.